This is part one of a podcast series with Larry Stern, president of Standard Electric Supply and current IDEA Chair, and Del Nickel, past president of Pentair Technical Products and former IDEA Chair. This podcast segment focuses on the impact of technology trends on the electrical industry—as smart phones, tablets and social media revolutionize the world, some companies are running to catch up. Stern and Nickel discuss how electrical manufacturers and distributors can leverage these trends to thrive despite this lean economy. IDEA is the technology service provider of the electrical industry, owned by NEMA and NAED. Find out more at www.idea-esolutions.com.